various colored sleds

We Have Sleds

As I write this, there’s a winter storm happening in Chicago and the surrounding areas. Several inches of snow have fallen over the last few days. It’s also extremely cold.

These are not ideal conditions for riding a bicycle. So if you’re in the business of selling bicycles, you might throw up your hands and resign yourself to a slow couple of weeks in your shop. Unless, of course, you’re Midwest Cyclery in Wheaton. In that case, what you would do is send an email to your subscribers announcing that you have sleds for sale and are open for business.

Midwest Cyclery ad that reads, "We have a limited supply of sleds and winter tubes."

It’s not a long email. In fact, the subject line simply reads, “We have sleds.” If you’re looking for a textbook lesson in great marketing, I give you Midwest Cyclery.

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