Category: Marketing

  • We Have Sleds

    We Have Sleds

    If you’re looking for a textbook lesson in great marketing, I give you Midwest Cyclery.

  • Why You Should Be Blogging

    Why You Should Be Blogging

    One of the first things I tell clients when I revamp their websites is, “You should be blogging on a regular basis.” I’m usually met with the kind of resistance associated with telling someone they should eat more cruciferous vegetables. Sure, they say, I know I should, but it’s not really something I see myself…

  • Stop Using Sliders on Your WordPress Site

    Stop Using Sliders on Your WordPress Site

    Sliders! Everybody wants them on their sites. They give “life” to a dull site, they make it look more “professional,” sliders make your site look like it’s super complex and sophisticated. Stop using them. Before I get into the why about my very strong advice, let’s cover some basics. What’s a Slider? A slider is…

  • Is Your Website Boring? Maybe That’s Okay

    Is Your Website Boring? Maybe That’s Okay

    This Site is Boring How boring is this site? It’s pretty basic, right? It has no bells and whistles, no fancy javascript sliders or interactive games. It’s no Melo Mayhem, that’s for sure. And that’s okay. My goal for this site is to offer WordPress services and education in the clearest, most distraction-free environment as…